Neurotech: Privacy Concerns as Big Tech Eyes Mind-Reading Devices

Neurotechnology, which uses artificial intelligence, is opening up new possibilities in healthcare that previously didn’t exist. For decades, companies and researchers have been exploring implantable devices that interpret signals in the brain and translate them into words or physical commands. The technology is not new, but now, artificial intelligence is accelerating advances, allowing people affected by debilitating diseases to communicate in ways that were physically impossible before.

• Benefits of Neurotech for Patients:

These devices have been game-changers for people like Rodney, a patient living with ALS who had a Stentrode device implanted in his brain. The device, which was developed by Synchron, a neurotech company backed by Amazon’s Jeff Bezos and Microsoft’s Bill Gates, contains a tiny electrode that converts brain signals into physical actions, allowing Rodney to type on a keyboard using only his thoughts.

• Accessibility and Consumer Applications:

While neurotechnology can be empowering for patients like Rodney, AI could make less invasive neurotech more accessible for everyday consumers and spur the next generation of consumer-facing tech products. According to Precedence Research, the market for neurotech devices was valued at around $15 billion in 2023, and it's projected to reach over $55 billion by 2032.

That's a major reason why Big Tech companies like Meta (META) and Apple (AAPL) are backing research into devices that can decode thoughts and perceptions without requiring invasive surgery. But as Big Tech moves ahead to build off neurotech advancements in the medical world, experts have cautioned that it could put our most valuable data — the privacy of our thoughts — at risk. “This is our final fortress of privacy, and we've given up every other aspect of privacy that exists,” said Nita Farahany, a futurist, tech ethicist, and author of “The Battle for Your Brain.”

Big Tech's Pursuit of Mind-Reading Technology

Elon Musk’s Neuralink made headlines early this year when the company implanted its first human patient with a brain-computer interface (BCI), though the company said on Thursday it encountered some issues with the implant. The Neuralink implant, which has over 1,000 electrodes and 64 threads, experienced a malfunction after a number of threads retracted from the brain, which decreased the number of effective electrodes. In a blog post, the company said this would not negatively impact how the implant works.

• Elon Musk and Neuralink:
Musk is not the only CEO trying to make neurotechnology a reality. At least 30 companies are currently selling neurotechnology or developing the technology.
• Apple's Ambitions:
Apple, for instance, has a patent for AirPods with EEG technology embedded to measure brain activity. Given concerns over Apple’s sluggish iPhone sales, some investors are hoping the company will turn out exciting new products that will drive additional revenue.
• Meta's Research:
Meta is another company funding a team of neuroscientists who are pushing this research further to understand how humans process language.

In one study conducted by Meta's Fundamental AI Research (FAIR) group, researchers flashed an image in front of participants for 1.5 seconds. Users seated in a neuroimaging machine thought of the image they saw, and AI was able to use that brain activity data to recreate the image. "At the moment, this is not a mind-reading technology," Jean-Rémi King, the lead neuroscientist working on the project, told Yahoo Finance. "What we can try to do is reconstruct the image that they see at the given moment, so we really decode perception." The results weren’t perfect, as seen in the image below, but they were close enough that the research team initially thought the test was flawed.

King stressed that consumer-facing products are not the end goal of his research, and Meta says its aim is to “help people who have suffered traumatic brain injury to communicate.” But at the same time, Meta CEO Mark Zuckerberg has made the company's neurotechnology ambitions clear since 2021, when he began touting an armband that uses electromyography to detect neural signals, allowing users to type and click on a screen with the subtlest of hand movements. "I think we’ll start getting some consumer neural interfaces soon," Zuckerberg said in April. "I’m not talking about something that jacks into your brain. I’m talking about something that you wear on your wrist."